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Coqui Cyclery teamed up with local mountain bike rider Marlie Smith and Giant/Liv Account Executive Michael DeLano in 2016 to connect more women to the mountain bike community here in Richmond through the LIV Ambassador Program. The Liv Ambassador Program is extended to women across the country seeking to develop the women’s cycling community through the Liv brand and their local Liv retailer. These women act as a liaison of the Liv brand in their region and will lead rides, give informational clinics and act as a go-to resource for Liv and general cycling related information.

In it’s first year, LIV RVA had hundreds of women came out for events such as:  MTB Skills Clinics, Wheelie Wednesdays, Fix-A-Flat Clinics, Suspension Set-up, Bike FIt Clinic, MTB Fashion Show, Socials, and more to name a few. Additionally we support the local non-profit RVAMORE through trail work days and events. In it’s inaugural year at Coqui, we ran over 20 LIV RVA Clinics, exposing women to the skills needed to gain confidence on and off the trail. Out mission: Easy >> Get more women on bikes! The passion goes well beyond the clinics and focuses on taking the skills learned and applying them to everyday situations. If you see that rock garden, or steep descent and think “No Way! I can’t!” we stop, break down the steps, and learn the method to the madness…you learn that it takes a little bit of time, evaluating the problem, and intentionally moving forward with a solution….just like in life!

Back for another season  in 2017, LIV RVA has a facebook page where events and registration are posted as well as a community page to allow women to connect with other riders, planning rides, getaways, and any mtb related needs.

LIV RVA Facebook Page: https://www.facebook.com/LIVRVA/

LIV RVA Community Group; https://www.facebook.com/groups/891512800983695/

Hope you can join us for an amazing season on bikes!

Marlie Smith

LIV RVA Ambassador

Posted by: Jim McCullen